In this post, we'll cover what exactly a digital business card is, how it works, and some key benefits it offers over traditional paper business cards.
What is a digital business card?
A digital business card is simply a landing page that contains all the information you want to share and would traditionally print on a business card. It can be downloaded as a vCard and saved to your contacts. Curious to know what an actual digital business card looks like? See one in action here.
How do digital business cards work?
Creation and customization
The first step is to use a service such as Lynkle to create a free digital business card and store information such as name, phone number, email address, job title, company name, and social media profiles.
Sharing
In-person sharing
The first step is to use a service such as Lynkle to create a free digital business card and store information such as name, phone number, email address, job title, company name, and social media profiles.
Virtual sharing
Digital business cards can be shared via a URL link or by sending them via email, SMS, or WhatsApp. Given their virtual nature, there are also many creative ways to share them, such as embedding them in your email signature.
What are the key benefits of digital business cards?
Environmentally friendly
Using a digital business card instead of a physical one reduces paper waste.
Convenient
They are easy to share and store; no need to carry physical cards.
Interactive
They include links to websites, social media profiles, and more. Their digital nature means that your information updates in real-time, and there's no need to reprint cards.
Lead collection
Some services offer lead collection, which is one key advantage of using a digital business card instead of a physical one. How does it work? When you share your digital business card with your network, they can also share their details back, unlocking even more networking opportunities.
Brand consistency
Going digital makes it easy to reuse brand assets like logos and colors. Some services even auto-generate on-brand email signatures with a link to a digital business card.
Should you get a digital business card?
Imagine you're at a networking event, and you meet a potential client. Instead of handing out a physical business card, you share your digital business card by having them scan a QR code on your phone or by sending them a link via email or text. They can instantly save you as a contact on their device and share their details back with you. If you update your contact information later, they will always have the most current details without needing to receive a new card.
