Linq vs Wave: which digital business card is right for you?

An honest, side-by-side comparison of Linq and Wave in 2026, covering features, pricing, and real pros and cons.

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Quick verdict

  • Linq:Best for sales professionals who want an integrated CRM and phone system.
  • Wave:Best for enterprise teams that need SOC 2 compliance and unlimited contact storage.
  • Lynkle:Best for forward-thinking individuals and teams who want beautiful digital cards with personalized handles and full control over privacy. Worth considering if neither fully meets your needs.

What is Linq?

Linq digital business cards

Linq is a digital business card and networking platform that combines NFC technology with a built-in CRM and AI phone system. In February 2026, Linq raised $20M to pivot toward AI messaging infrastructure, and its old affordable "Linq Pro" plan has been replaced by "Linq One" at $29/seat/month (or $249/seat/year, about $20.75/seat/month billed annually). The product lineup now bundles digital cards with Linq Phone (AI calling/texting/voicemail) and Linq Blue (iMessage outreach), making it a hybrid solution for sales-focused professionals — though the long-term future of the digital card product is uncertain.

Linq key features

  • Built-in CRM - Mobile CRM with contact management, lead scoring, and follow-up automation.
  • Business phone system - Integrated business phone number with call recording capabilities.
  • Physical NFC products - NFC cards, phone stands, and accessories for sharing contact details.
  • Lead retrieval automation - Automated follow-up sequences and lead management tools.
  • CRM sync - Two-way sync with Salesforce and HubSpot for seamless data flow.

Linq pricing

PlanKey featuresPricing
Basic plan1 Linq page, unlimited page sharing, business card scanner, and basic analytics.Free
Linq OneMultiple pages, Linq Phone (AI phone number with calling/texting/voicemail), CRM integrations, and workflows.$29/seat/month ($20.75/seat/month billed annually)
Linq BlueiMessage outreach, CRM-connected messaging, and enterprise CRM integrations.Custom pricing
Physical productsNFC cards, badges, bracelets, and accessories sold separately.$12.99 - $99 (one-time)

What is Wave?

Wave digital business cards

Wave is an enterprise-grade digital business card platform designed for organizations that need security certifications and scalable team management. With SOC 2 Type 2 and GDPR compliance, it appeals to businesses in regulated industries. Wave supports unlimited contact storage, real-time engagement tracking, and integrations with major CRM platforms like HubSpot and Salesforce.

Wave key features

  • Enterprise security - SOC 2 Type 2 certified with GDPR compliance and role-based access controls.
  • Unlimited contact storage - No cap on the number of contacts you can save, unlike many competitors.
  • Real-time engagement tracking - See who viewed your card, when, and how they interacted with it.
  • CRM integrations - Native connections with HubSpot, Salesforce, and other major CRM platforms.
  • Multiple sharing methods - Share via QR code, Apple Wallet, Google Wallet, email, or NFC tap.

Wave pricing

PlanKey featuresPricing
Free planBasic digital card with lead capture, analytics, and unlimited contacts.Free
Pro planCustom branding, AI scanner, contact enrichment, and CRM sync.$9/month ($7/month billed annually)
Teams planAdmin platform, bulk editing, custom templates, and shared lead dashboard. Min. 3 seats.$7/user/month ($5/user/month billed annually)
EnterpriseSSO, SCIM provisioning, assisted onboarding, and priority support.Custom pricing

Feature comparison: Linq vs Wave vs Lynkle

FeatureLinqWaveLynkle
Free planYes (limited)
Mobile appsiPhone and AndroidiPhone and AndroidiPhone and Android
NFC supportCompatible tag pairing: free; in-app Tap to Share: Pro or Teams
QR code sharing
Custom branding
Expiring links
Personalized card URL
Analytics
Team features
CRM integrations
Wallet passesApple & GoogleApple & Google
Lead capture
Physical cardsYes (sold separately)No (DIY guide)

Pricing comparison: Linq vs Wave vs Lynkle

PlanLinqWaveLynkle
FreeNo free planFree plan availableFree plan available
Individual / ProFree$9/month ($7/month billed annually)$4.50/month
Teams / BusinessN/A$7/user/month ($5/user/month billed annually)$48/user/year (min 5)

Linq vs Wave: pros and cons

Linq

Pros

  • 🟢Built-in CRM and AI phone system is unique in the market
  • 🟢Free Basic plan with 1 Linq page and card scanner
  • 🟢Strong lead management and follow-up automation
  • 🟢Two-way CRM sync with Salesforce and HubSpot
  • 🟢Both digital and physical NFC product options

Cons

  • 🔻Company pivoted to AI messaging in 2026, digital card future is uncertain
  • 🔻Old affordable Pro plan is gone - replaced by Linq One at $29/seat/month ($20.75/seat/month annually)
  • 🔻Physical products are an additional cost
  • 🔻Linq Blue pricing is not transparent
  • 🔻No privacy features like expiring links
  • 🔻No personalized card URLs
  • 🔻Can feel overly sales-focused for casual networking

Wave

Pros

  • 🟢SOC 2 Type 2 certified, ideal for compliance-sensitive industries
  • 🟢Unlimited contact storage on all plans
  • 🟢Strong team management and admin controls
  • 🟢Real-time analytics and engagement tracking

Cons

  • 🔻Pro plan at $9/month ($7/month annually) is more expensive than most competitors
  • 🔻No privacy features like expiring links
  • 🔻No personalized card URLs
  • 🔻Less focus on card design and aesthetics

Looking for another option? Consider Lynkle

Lynkle digital business cards

If neither Linq nor Wave fully meets your needs, Lynkle is worth a look. While Linq focuses on built-in CRM with business phone number and call recording and Wave emphasizes enterprise-grade security certifications, Lynkle takes a different approach: it's a 100% digital business card built for forward-thinking individuals and teams.

Instead of being stuck in the past, Lynkle embraces what being digital has to offer. You get personalized card handles (like a link-in-bio) such as lynkle.com/your-name, beautifully designed cards you can share anywhere, and full control over your privacy – set your card to private mode with expiring links or make it searchable on Google and Bing. With a generous free plan, a Pro plan at $4.50/month, and Teams at $48/user/year (minimum 5 users), it delivers strong value for individuals and teams alike.

Lynkle key features

  • Personalized card handles - Get a custom URL like lynkle.com/your-name, working like a link-in-bio for your professional identity.
  • Private or searchable cards - Set your card to private mode with expiring links, or make it discoverable on Google and Bing.
  • Beautifully designed cards - Stunning cards that look great on all devices with full branding customization.
  • Share anywhere - Use the native iPhone and Android apps, QR code, Apple Wallet, Google Wallet, email signature, text, NFC, and more.
  • Lead capture - Capture leads directly from your card and export to your CRM.
  • CRM integration - Connect with HubSpot, Salesforce, and sync contacts with Google and Outlook.

Lynkle pricing

PlanKey featuresPricing
Teams planBest for teams of 5–50Real-time card templates, centralized contact management, and billing. Minimum 5 users.$48/user/year
Free planDigital business card with unlimited fields and basic branding.Free
Pro plan3 cards with advanced branding, integrations, and privacy controls.$4.50/month

Final verdict

The decision between Linq and Wave depends on your priorities and budget. Linq's standout strength is built-in CRM with business phone number and call recording, making it ideal for sales professionals who want an integrated CRM and phone system. Wave, on the other hand, shines with enterprise-grade security certifications, which is best suited for enterprise teams that need SOC 2 compliance and unlimited contact storage.

If you want a 100% digital business card with personalized handles, the choice between private or searchable cards, and a forward-thinking approach to networking, Lynkle is a strong alternative worth exploring alongside Linq and Wave.

For a broader vendor shortlist, use our scored guide to the best digital business cards in 2026 with pricing, strengths, weaknesses, and best-for verdicts.

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